Friday, November 16, 2007

ABB improves score in H&H web ranking

Financial Times covered the Hallvarsson & Halvarsson (H&H) web ranking this week, surveying the top 158 European companies. While ABB was not mentioned in the FT article, the background material shows that our score has improved to 69,25 (out of 100), against a score of 63,5 for 2006. As a result of this www.abb.com now ranks as 23 on the list of top European companies, against rank 42 in 2006.

The H&H web ranking primarily focuses on the needs of investors, using a check list approach. The ranking was previously given significant prominence by FT and major European newspapers, but has received less attention the last couple of years. It could be related to the fact that many of the top companies in their ranking are customers of the same web agency that do the ranking...

H&H has previously published a ranking for Swedish web sites, were ABB's site improved its ranking from 42 last year to 13 in 2007 as a result of the improved score.

I expect H&H to publish a similar ranking for Switzerland later this year. Based on the results of the European ranking it appears that we will not improve our 2006 rank as number 5, as other Swiss companies have improved their score as well.

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